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COPYWRITER​

If there's one thing we know at Mike's, it's that fans of our flavours are loyal a f and they love a good joke. So we decided it was time to let them have a say in what our next drink should be. Collectively, they wanted us to create the HARDest Blue Freeze drink Mike's has ever made, so we created our first-ever Vodka and released only 18,000 bottles across Ontario.

 

When we launched this campaign with a small af budget (6K production, 14K media), we knew our fans would freak out. With a 96% positive sentiment, the content we created earned 1.08M impressions, 26.5K interactions, 10.6K social mentions (comments) & 18K Reel views.

WHAT STARTED OUT AS RESEARCH TURNED INTO A TEASER CAMPAIGN.

mike's hard lemonade hardest blue freeze vodka instagram

 29.3K Impressions 

 586 Comments 

 7 Shares 

mike's hard lemonade hardest blue freeze vodka instagram
mike's hard lemonade hardest blue freeze vodka instagram

 20K Impressions 

 195 Comments 

 11 Shares 

mike's hard lemonade hardest blue freeze vodka instagram

16.6K Impressions

191 Comments

29 Shares

THEN WE USED WILDLY POPULAR TIKTOK AUDIO TO CREATE AN IG REEL AND SHOT A LAUNCH IMAGE TO ANNOUNCE: "WE DID IT."

10.9K Reach

18K Views 
426 Shares

mike's hard lemonade hardest blue freeze vodka instagram

834.4K Impressions 7.9K Comments

7.8K Shares

OUR FANS WENT BUCK WILD FOR BLUE FREEZE VODKA.

THEY EVEN MADE TIKTOK'S ABOUT IT!
(which is great because alcohol brands are not allowed to directly promote their products on TikTok in Canada)

 While these are a small snippet of Blue Freeze Vodka TikTok content, overall creators have driven over 1.4M views, 155.5K likes, and 7K+ comments in earned media.

mike's hard lemonade hardest blue freeze vodka tiktok
mike's hard lemonade hardest blue freeze vodka tiktok
mike's hard lemonade hardest blue freeze vodka tiktok

WHILE CREATORS HELD IT DOWN ON TIKTOK, 
WE KEPT THE HYPE UP WITH MEMES AND EVEN HELPED OUR FANS TRACK DOWN BOTTLES.

mike's hard lemonade memes hardest blue freeze vodka instagram
mike's hard lemonade memes hardest blue freeze vodka instagram
mike's hard lemonade memes hardest blue freeze vodka instagram
mike's hard lemonade memes hardest blue freeze vodka instagram
mike's hard lemonade hardest blue freeze vodka instagram twitter
mike's hard lemonade hardest blue freeze vodka instagram twitter

AND IN LESS THAN TWO MONTHS
WE SOLD OUT EVERY LCBO IN ONTARIO!

Client: Mike's Hard Lemonade

Product: Mike's HARDest Blue Freeze Vodka

Art Director: Paisley McCrory

Copywriter: Parika Sikder

Contact

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